Featured Projects

A showcase of my technical expertise through real-world projects in data analytics, business intelligence, and database management. Each project demonstrates problem-solving skills and practical application of analytics tools.

Data Analytics & Visualization

Projects demonstrating data-driven insights and interactive visualizations

Banking Customer Risk & Transaction Analysis

03/2026

Segmented 55,554 transactions ($8.97bn total value) sampled from a 6.3M-record PaySim dataset to identify fraud patterns and prioritize risk monitoring, using SQL, Python, and Power BI.

Identified that 18% of customers drove 62% of $8.97bn in transaction value, enabling a prioritized risk monitoring strategy, by segmenting 55,554 transactions across 5 payment categories in SQL and Python.

Confirmed 0 duplicates and 0 nulls across all 11 columns, ensuring analysis-ready data integrity, by running systematic data quality checks in both SQL and Python before any aggregation.

Revealed 18% higher fraud probability in high-value transactions (0.20% vs 0.17%), enabling targeted risk flagging, by engineering a value_category feature using Pandas with mean transaction amount as threshold.

Surfaced fraud exclusively in TRANSFER (0.94%) and CASH_OUT (0.33%), eliminating 3 categories from fraud scope, by building an interactive Power BI dashboard with 4 KPIs and a transaction-type slicer.

MySQL Data Analytics Business Analytics Power BI

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Customer Churn Analysis - Spotify

04/2026

Segmented 8,000 Spotify users (25.89% churn) into actionable risk tiers with mapped retention strategies, using a rule-based SQL segmentation model built in MySQL.

Separated 8,000 users (25.89% churn) into 3 actionable risk tiers with mapped retention strategies, where single-metric approaches failed to differentiate groups, by building a rule-based SQL segmentation model across 4 iterations.

Mapped High Risk (492, 28.46%), Medium Risk (2,106, 26.54%), Low Risk (5,402, 25.40%) to targeted discounts, engagement notifications, and no-action tiers respectively, by applying multi-condition SQL segmentation logic.

Pinpointed Student + Mobile as the highest-churn segment at 29.92% and skip rate as the strongest behavioral signal (0.3049 vs 0.2985), by running subscription x device cross-analysis and behavioral metric comparisons in MySQL.

MySQL Data Analytics Business Analytics Power BI

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Layoff Trends and Workforce Analysis

11/2025

Reduced 3,642 raw layoff records to 1,995 analysis-ready entries and surfaced year-over-year and company-level trends using MySQL and Python.

Reduced 3,642 raw records to 1,995 analysis-ready entries, enabling reliable trend reporting, by designing deduplication and standardization logic across 3 MySQL staging tables.

Surfaced US (256,559 layoffs) and Post-IPO (204,132) as the highest-impact segments, and identified 2022 peak at 160,661 with Q1 2023 adding 125,000+, by running year-over-year and company-level aggregation queries in MySQL and Python.

MySQL Python Excel

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Innovative Platforms

Creative digital solutions combining storytelling, cultural heritage, and emerging technologies

Darshana - Digital Storytelling Platform

Concept Phase

My innovative startup concept: A comprehensive digital platform that connects users to their cultural heritage through immersive storytelling, featuring AI-powered content curation, virtual reality experiences, and interactive cultural exploration.

Recognized as the 1st place startup concept among 80-100 teams at NIT Trichy's Start Up Arena, qualifying for the national finale.

Invited to the Startup Clinic mentoring session at IIT Delhi, organized by eDC (Entrepreneurship Development Cell), to present the idea to an industry expert who gave positive feedback and guidance on refining the pitch.

Core Features

Narad AI - Intelligent story curator

360° Virtual monument visits

AR/VR cultural immersion

Content Sections

Interactive story collections

Historical monument database

Folk tales & cultural narratives

Future Roadmap

Ticket booking integration

Virtual guide assistance services

AI/ML AR/VR 360° Technology Digital Platform Cultural Heritage Startup Concept

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